We are passionate health and fitness enthusiasts from Melbourne Australia. 

As spectators of this industry, we have witnessed remarkable feats of physicality and athleticism, the sheer spectacle that is the Human form.

UpgradeTheAlpha is the first step we’ve taken to offer fitness enthusiasts like us, Supplements and Accessories specifically designed to ‘Upgrade’ their training program. 

These aren’t the run-of-the-mill fitness fads we’re describing here, they are all products we’ve chosen based on rigorous self-experimentation and recent groundbreaking work in the fields of muscle kinesiology and dietetics.

Fully aware that products of this nature have been unavailable or unaffordable, we offer them to the Australian market at competitive rates.